Steve Rubel
June 12, 2008
Steve Rubel is the granddaddy of all social media PR people.
His blog Microspersuasion used to be a big deal.
Now, not so much. Steve gets on this list for Walmart astroturfing. While it’s an issue long in the past, Steve’s inability to do anything but point to his boss’ blog qualifies him for this list.
Photo Credit Scott Beale / Laughing Squid
Cameron Reilly
June 12, 2008
Cameron Reilly might be the only one who truly deserves this list. Anyone who knows the history between Cam and I know that it is ugly.
Cam is a Pain in the Ass for his elitist and dogmatic view of Christians and his rabid hatred of them. In his view, Christians are murderers which, as a Christian, I take tremendous exception to.
To demonstrate his extremism, I point to this post where he compares Christianity to child pornography, human sacrifice and slavery.
I am often scolded and told that being intolerant of someone’s beliefs is disrespectful. I usually respond that I see no good reason to respect someone’s beliefs if they are dangerous and destructive beliefs.
If someone believes in child pornography, should I be tolerant of that belief?
If someone believes in human sacrifice, should I be tolerant of that belief?
If someone believes in slavery, should I be tolerant of that belief?
I think we will all agree that not all beliefs are worthy of respect or tolerance. I happen to include Christianity in that list of beliefs.
Photo Credit Nick Hodge
Duncan Riley
June 12, 2008
Duncan Riley is a founder of b5media, editor at TechCrunch and now is the Lead Editor of Inquisitr. He also founded Blog Herald back in its hey-day.
Duncan is Australia’s version of a New Yorker. He’s straight talking, kind of brash with an uncanny ability to get right to the heart of the matter.
But because Duncan is Duncan and all he ever gave me was a bottle of Bundy Rum and some heart burn, he ends up on this list.
Photo Credit Richard Giles
Michael Arrington
June 12, 2008
Mike Arrington might be the king of the P.I.T.A.B. His blog, TechCrunch, is the second largest blog in the world and his ego knows it.
Mike Arrington is respected by many, but his power to make a company sink or swim, and his notoriety for only writing stories that he has an exclusive on, is something that makes many companies and bloggers cringe.
As a sidenote, I introduced myself to Mike by saying, “You may not know me but I’m fairly important.” Yes, I am on this list too.
Photo Credit chesh200pro
Robert Scoble
June 12, 2008
Robert Scoble, the best known of the P.I.T.A.B., does something. We don’t know what but it involves long involved videos. The problem is that these videos are geared for CIOs, yet he publishes them and ballyhoos them around the tubes like the rest of us care.
Scoble is often seen laughing.
And laughing.
And laughing.
And he occasionally writes a book
Photo Credit Thomas Hawk
Owen Thomas
June 12, 2008
The Lead Editor of Valleywag, Owen will probably be proud to be on this list.
He has made his Valleywag career all about humiliating and embarassing people, all in the name of gossip. From what I’m told, he’s actually a decent guy, but because he does what he does… he gets the P.I.T.A.B. membership.
Valleywag that.
Photo Credit Brian Solis
Chris Pirillo
June 12, 2008
Chris Pirillo is the ultimate lifecaster. He is continually streaming from his office even when he’s not there! His major brand Lockergnome still commands a decent presence, but has been around since the 1990s.
Chris is the ultimate alpha-geek. Outgoing. All about community.
Community Shmoonity! He’s going on the list!
Photo Credit Niall Kennedy
Loren Feldman
June 12, 2008
Loren Feldman. Loved by many. Hated by many.
Loren is a alpha New York Jew. Before you hate on me, he’ll tell you for himself.
Loren is Shel’s daddy. All around great guy - really! - but because so many people don’t like the guy, he’s going on the list! 
Photo Credit Sophistichate
Dave Winer
June 12, 2008
Dave Winer has an ability to clear out a room.
His hatred of anyone who disagrees with him is well known and, unfortunately, tolerated. This is mainly because he invented RSS.
But in a world of “what have you done for me lately”, Dave pales in comparison to many other achievers of our time. Instead, Dave wastes his time creating silly scripts that do silly things like waste Comcast bandwidth, then gets upset when he is punished for it.
If anyone deserves to be on this list, it’s Dave Winer.
Photo Credit Josh Bancroft
Micah Baldwin
June 12, 2008
Micah is the business development guy at Lijit. (I’m helping him).
If you know the guy, you call him Mee-haw. If you don’t. you call him Mike-ah. If you’re truly smart, you won’t even go to his blog.
Micah has spent much of the past few months gaming Google to become the #1 douchebag on the internet. Because we don’t like Google games, Micah is on this list.
Photo Credit Jared Goralnick